Why ‘Near Me’ Clicks Are Losing Value for Local SEO in 2026
One day last month, I stared at my local SEO reports in disbelief. Despite countless efforts to optimize for “near me” searches, the click-through rates (CTR) from my Google Business Profile were plummeting. It felt like the digital version of shouting into a canyon—my potential customers just weren’t hearing me anymore. That lightbulb moment hit … Read more